STRATEGIC PR SOLUTIONS
We are a full-service Strategic Communication and Public Relations company operating out of Trinidad and Tobago and impacting the Caribbean. Our team of consultants collectively represents over 40 years of experience in the fields of Strategic Communications Planning, Social and Behaviour Change Communication, Public and Media Relations, and Digital Marketing.
We are passionate, strategic and creative catalysts for positive change within organisations, institutions, and communities. Our strategic communication solutions are inclusive and culturally responsive, giving space for all voices and involving all in discovering pathways to achieve common goals.
We proudly service regional intergovernmental agencies, public sector agencies and not-for-profits involved in agriculture, natural resource management, disaster risk reduction, climate change adaptation and standards and quality.
OUR APPROACH
We aim to be our clients' trusted partner for the delivery of strategic public awareness campaigns and communication training.
Our priority is to understand the root cause of our clients' business challenges and the attitudinal and behavioural changes they desire from their stakeholders whether policymakers, employees, business associations, customers, or the media.
Our multidisciplinary team translates these and other key insights into public education campaigns and training workshops that delivers the results you need.
LEARN MORE
OUR SERVICES
We proudly offer a range of consulting services to drive awareness, engagement and behaviour change:
Knowledge, Attitude and Practices (KAP) Survey Design
Public Awareness Campaign Development
Communication and Visibility Strategy Development
Stakeholder and Community Engagement
Event Management
CAPACITY BUILDING
We provide training solutions to improve personal or team performance in:
CRISIS COMMUNICATION
Many institutions operate hoping a crisis never happens. The reality is it takes only one poorly-managed crisis to destroy the reputation of an organisation. This micro-course provides communication professionals with the tips and tools to prepare for and confidently manage the narrative when a crisis occurs. Understand the basics of the crisis management cycle; provide strategic counsel to your boss and executive team on what to say and when to say it; and craft key messages that meet stakeholders' expectations. All these plus supporting templates and tools are yours.
ENGAGING THE MEDIA WITH CONFIDENCE
Being “Media Ready” is the ability to confidently participate in media interviews, control emotions and stay on message, handle the media “ambush” and host virtual or in-person media conferences. This micro-course covers all this and much more. Our “Engaging the media with confidence” micro-course arms new communication professionals and business leaders with the theoretical know-how, techniques, templates and tools to perform effectively in a media interview or media conference.
DESIGNING EFFECTIVE PUBLIC EDUCATION CAMPAIGNS
We have distilled our 20 years’ experience in public education campaign development into this online micro-course Designing Effective Public Education Campaigns. This micro-course empowers public education and communication officers with the theoretical know-how and the templates and tools we have developed over the years to create and implement a public education campaign. You will learn how to conduct a situation analysis, formulate a campaign strategy framework, develop key messages, and set appropriate monitoring and evaluation indicators.
COMPANIES WE HAVE WORKED WITH:
Need to sustain your project’s positive impact on communities over the long term?
Need a targeted communication strategy that shifts attitudes and behavioural intentions?
WHAT OUR CLIENTS SAY ABOUT US
“Thank you all for the wonderful training. I must say that I felt like a schoolgirl going into class. I was nervous because normally I am an extremely shy person. I am most appreciative for the tools you have given me to work, not only on my speech and my delivery but also my appreciation of the empathy I have to bring to the delivery of my matters and also on how I perceive persons and the perception they take away."
Senior Magistrate, Ms. Tricia Pitts Anderson, Magistrate Court,Belize- Participant in “Being Media Ready: Engaging the Media with Confidence, 9 week training Programme for Caribbean Judiciaries”
“For me it was almost like training and application in real time. I just knew that it was fortuitous that this training came along. I thank you for this opportunity. Coming in, I have been distrustful of the media. I can’t say I am 100% trustful of the media, but I can tell you I am definitely more comfortable dealing with them."
The Honourable Mr. Chester Crooks, Chief Judge of the Parish Courts, Jamaica- Participant in “Being Media Ready: Engaging the Media with Confidence, 9-week training Programme for Caribbean Judiciaries”
“Thank you all so much! This was really a great workshop, very impactful and informative. The presentations were all relevant and well put together.”
The Honourable Justice Damone Younge, High Court, Guyana Participant in: “Being Media Ready: Engaging the Media with Confidence, 9 week training Programme for Caribbean Judiciaries”
“Group exercises; Formulating key messages for the campaign; Course materials that were provided that can be used in the future, These were all strengths of the workshop''
Participant from “Designing Public Education Campaigns” a 2-day introductory workshop for CROSQ and CARICOM National Standards Bodies
"The facilitator understood her topic and was able to explain in a manner that was clear and concise for the time allotted. The topics covered were pertinent”
Participant from “Designing Public Education Campaigns” a 2-day introductory workshop for CROSQ and CARICOM National Standards Bodies
“I now have theories and resources to structure and plan campaigns and communication plans properly and logically.”
Gyasi Adams, Senior Communication Officer, Participant in “Designing And Implementing Public Education and Engagement Campaigns: A 6-week Training Workshop For Caribbean Judiciaries”
“Our Facilitators pulled it off with flying colours. Carol-Ann McKenzie of Strategic PR Solutions, you kept our attention throughout the training and found innovative and fun ways to make it interesting and interactive. We the participants express our sincere gratitude to you both. We also express gratitude to Sonya Beharry who was so helpful during the session with technical matters. Thank you.”
Patricia Arana,Deputy Registrar, Belize Participant in “Designing And Implementing Public Education and Engagement Campaigns: A 6-week Training Workshop For Caribbean Judiciaries”