About Us

Strategic PR Solutions has served national and regional organisations in over 13 Caribbean territories.

Whether you are an intergovernmental or nonprofit organisation, we have demonstrated experience developing communication, visibility, and behaviour change communication strategies for multiple sectors, including agriculture, natural resource management, disaster risk reduction,  climate change adaptation and standards and quality.

We approach every project with the understanding that you look to us to make a difference. Whatever the need - from campaign development to the delivery of training- our solutions are:

  • Evidence-based and needs-driven. We invest the time to understand all we can about your stakeholders- policymakers, employees, business associations, the media, or specific segments of the general public - and the socio-ecological context in which change must occur.
  • Results-focused and transparent. We harness our 20 years of experience in designing, administering, and analysing surveys to produce actionable insights and demonstrate the impact of our communication initiatives.
  • Designed for longevity and sustainability. We will empower you with the tools and know-how to ensure that the momentum generated by our communication intervention is sustained long after we are gone.
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OUR STORY

Helping clients solve organisational, community and society problems through evidence-based, strategic communication solutions is what gets Carol-Ann up every morning.

Carol-Ann founded Strategic PR Solutions in 2008 to strengthen the capacity of non-governmental organisations (NGOs) to raise their visibility, secure donor funding, and recruit volunteers through the strategic use of public relations. Since then, Strategic PR Solutions has evolved into a full-service Communication and Public Relations company operating out of Trinidad and Tobago and impacting the Caribbean.

Strategic PR Solutions' expertise is frequently sought for developing public awareness campaigns, designing and delivering capacity-building workshops, producing promotional and educational materials (radio scripts, video documentaries, booklets, newsletters, and blogs) and developing and implementing digital marketing plans.

OUR FOUNDER

An accomplished communication consultant, Carol-Ann McKenzie is passionate about seeing organisations and communities realise their aspirations. Carol-Ann has over 20 years of experience in designing evidence-based, needs-driven communication strategies that address organisational, community and societal challenges.

Specialising in Public Awareness Campaign Development, Public Relations, Social and Behaviour Change Communication and Stakeholder Engagement, Carol-Ann has delivered consulting and training services valued by clients in over 13 Caribbean territories.

As a Behaviour Change Communication (BCC) practitioner, Carol-Ann has applied social marketing and behaviour change models to the design of several regional public education campaigns.

“The resource material was outstanding. It was really helpful to be able to go back to the modules in between sessions for additional information. I will keep them on hand to use in future projects. I love the interactive tools we used during the sessions to take polls and answer questions as well. It was a fun, easy way to participate without actively speaking in front of the group.”

Raisa Charles, Programme Officer responsible for Communications, Directorate of Gender Affairs, Antigua.

Participant in “Designing And Implementing Public Education and Engagement Campaigns: A 6-week Training Workshop For Caribbean Judiciaries”

“I was especially pleased with Carol-Ann’s professionalism and her ability to track and meet the needs
of our stakeholders. She brought a fresh approach to the consultancy which ensured the delivery of
quality, needs-based communication products. To date, the CROSQ Secretariat still utilizes and has
repurposed some of the public education materials created and the interactive website has allowed us
to reach a wider audience in new and interesting ways.

Terry Hutchinson, Project Coordinator

CARICOM Regional Organisation for Standards and Quality (CROSQ).

“All deliverables were supplied on time and produced to satisfaction. Overall, I found Carol-Ann
very thorough and professional. She ensured that her interventions were relevant and appropriate
to the context and intended target audience.
I would highly recommend Carol-Ann McKenzie as a Communication Consultant to any contractor.”

Sharon Jones, Technical Specialist, IICA, St. Kitts and Nevis.

Need to sustain your project’s positive impact on communities over the long term?

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Need a targeted Communication Strategy that shifts attitudes and behavioural intentions?

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Need practical tips and tools for specialised areas like crisis communication, media management, and public awareness campaigns?

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Is your organisation seeking for a communication professional to develop and produce evidence-based, needs-driven communication strategies and products?

Are you interested in building your organisation’s communication, media engagement, or crisis management capacity?

Are you a Not-for-Profit organisation seeking to raise funds and recruit volunteers through the strategic use of Integrated Marketing Communication?

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